In Britain, we have a well-rehearsed storyline around periods of hot weather: our summers are always ruined by rain, and so a heatwave is something to celebrate.
Everyone likes a story. Stories have a uniquely captivating effect on the mind that transcends the boundaries of language and culture; if two people from opposite sides of the world read the same story translated into completely different languages, their brains undergo the same patterns of activity.
Over the last decade, the level of interest in climate change communication has grown rapidly – there’s now a huge number of people, organisations and institutions involved in the theory and practice of public engagement. […]