You live and breathe science. You spend your days trying to understand the inner secrets of nature. You dream of your next paper and your science making a real difference to the world. But you have forgotten that the people that matter do not read dusty journals or obscure monographs. They don’t even read Nature or Science despite what your boss says. But instead they catch up on the latest finds through blogs and articles that distill the excitement of new finds into small manageable and understandable chunks. No more 20-page method section but instead a whole new style of writing that us twenty first century scientists must master.
So take a deep breath and plan your first popular science article.
